π Sri Lanka UTC+05:30
Account Management: Marketing, Public Relations & Communications
Content Writing: SEO, Keyword Analysis, Branding, Public Relations, Social Media, Technical
Software Development: HTML, CSS, Python, JavaScript, SQL, Git
Design: Illustrator, Photoshop, GIMP, Figma
CMS: Trello, WordPress
Analytics: Google, Semrush, Ahrefs
Serve as the primary point of contact for Microsoft, ensuring client satisfaction and fostering a strong, collaborative relationship
Oversee the creation of high-quality content that aligns with Microsoft's brand voice and messaging
Set KPIs and measure the effectiveness of communication campaigns using various analytics tools
Regularly update and report to the client on campaign progress, results, and adjustments
Coordinate with internal teams (creative, digital, PR, etc.) to ensure cohesive and effective campaign execution
Coordinate with external partners and vendors as needed
Communicate with the agency's clients to understand their needs, goals, and brand voice
Develop and write original content for a variety of formats, including bylines, editorials, Q&As, press releases, features, case studies, internal comms, social media posts, EDMs, ads, audio-visual scripts, and more
Measure the effectiveness of content campaigns using Ahrefs and Google Analytics
Provide strategic communications services for clear and consistent messaging in crisis situations and parties interested in the procurement services
Selected Clients: Microsoft, Dell EMC, HCL, Arimac Digital
Build websites using anything from plain old HTML and Woocommerce to fancy Node.js and Sass
Implement Django/Flask apps that manage AWS and Azure instances
Build native React apps with 2-factor authentication
Developed and deployed a functional testing framework for oBill that decreased testing time by 56%
Contributed to user documentation and worked alongside Project Owners and Project Managers to analyze the need for documentation
Selected Partners: G2 Software Systems, Intuit, SenseTime
Continue previous responsibilities as Content Writer
Help plan and execute PR events such as press conferences, product launches, and media briefings
Prepare regular media reports for clients, highlighting key results and insights
Pitch stories to media outlets and secure coverage in relevant publications
Monitor media coverage and analyze the effectiveness of PR campaigns
Selected Clients: Microsoft, Dell EMC, Arimac Digital, SAP SE, HMD Global, Bharti Airtel, Sri Lanka Tea Board, Reckitt
Write original content for various platforms, including blog entries, editorials, press releases, Q&As, features, case studies, social media posts, white papers, audio-visual scripts, and more
Selected Clients: Microsoft, Reckitt Benckiser, Bharti Airtel, Metropolitan
Helped maintain a fully-functioning research (Hydraulics Lab), staging (Seaweed Canyon), and storage (Camp Elliot) unit at UC San Diego
Managed contents (bouys, industrial equipment, hazardous material, etc.) inside Bay 102
Performed unsupervised metalworking and woodworking assignments
Developed/designed a visual-space-inventory web app (Google Drive API) to monitor movement of storaged contents
Hauled expedition-bound goods using a Komatsu forklift (1 ton) and Ford F250
Rewrote lesson plans to help increase student comprehension
Graded assignments, quizzes and exams
Wrote a Bash script to randomize seating charts to stimulate in-class discussion
Used MySQL and Elasticsearch to store and process large sets of numbers for analysis and visualization through Power BI
Wrote editorials, event bulletins, and web copy
B.A. in Physics & Philosophy Minor
Highlights: Simulating wind-driven ocean waves
Involvement: SD Hacks 2015 (Chaperone), Brew Club (Enthusiast), UCSD Cricket Club (All-rounder)
Awards: Faculty Honors (Fall 2013, Winter 2014, Spring 2015)
GRE: Verbal: 162/170 | Quantitative: 166/170 | Analytical: 5/6
High School Diploma
Highlights: 9 AP courses
Involvement: Varsity Tennis Team (Singles/Doubles)
Awards: CSF Gold Seal Bearer
GPA: 3.9